Rangeway Brand Guidelines

01

Brand Foundation

The strategic foundation that guides everything we do and how we present ourselves to the world.

Where charging becomes part of your journey

Rangeway transforms necessary charging stops into memorable moments along America's most iconic routes.

Our Promise

Indoor comfort at every location. Premium experiences on America's highways. Reliability you can count on.

Our Differentiator

Climate-controlled Driver's Lounges at every Rangeway location. No parking lot charging. This is our industry-first commitment.

Our Philosophy

We think like hoteliers, not utility companies. We create experiences that competitors cannot replicate with commodity infrastructure.

02

Logo System

Our logo combines the Path Mark with the Rangeway wordmark, creating a distinctive identity that represents journey, destination, and hospitality.

Primary Logo

The primary logo should be used in most applications. White mark and wordmark on charcoal background is our default configuration.

Rangeway

Primary logo: White mark with warm accent on charcoal background

Logo Variations

Approved variations for different contexts and backgrounds.

Rangeway

On warm: Marketing, merchandise, events

Rangeway

On light: Partnerships, documents, proposals

Rangeway

On sage: Special campaigns, seasonal content

Rangeway

Monochrome: Single-color print applications

Clear Space

Maintain clear space equal to the height of the warm accent dot on all sides of the logo.

Rangeway

Minimum Sizes

To ensure legibility, never use the logo smaller than these minimum sizes.

64px digital

32px minimum

16px favicon

Rangeway

0.75" print minimum

Incorrect Usage

Maintain the integrity of our logo by avoiding these modifications.

Don't rotate

Don't reduce opacity

Don't change colors

Don't stretch

03

Color Palette

Our colors evoke warmth, premium quality, and the golden hour moments that define the Rangeway experience.

Primary Colors

Charcoal

#2d2d2d · RGB 45, 45, 45
Primary backgrounds, text, mark

Warm

#f4a855 · RGB 244, 168, 85
Accent, destination dot, CTAs

Secondary Colors

Cream

#f5f1eb · RGB 245, 241, 235
Light backgrounds, alternate layouts

Sage

#4a5d52 · RGB 74, 93, 82
Campaigns, seasonal, secondary accent

Beacon

#2C5F7C · RGB 44, 95, 124
Charging hardware, wayfinding, links

04

Typography

Our type system balances the refined elegance of Raleway with the readability of Source Sans for a premium yet approachable feel.

Wordmark & Headlines

Raleway Bold is used for the wordmark and all headlines. Title case, with slight negative letter-spacing.

Rangeway

Raleway Bold (700) · Title case · letter-spacing: -0.01em

Where Charging Becomes Part of Your Journey

Raleway Bold (700) · Headlines and subheadlines

Body Copy

Source Sans Pro (or Source Sans 3) is used for body copy, providing excellent readability across all sizes.

Rangeway transforms necessary charging stops into memorable moments along America's most iconic routes. We're not infrastructure providers. We're journey enablers.

Source Sans Pro · Regular (400) · 16px base size

Type Hierarchy

H1

Raleway Bold · 32-48px

H2

Raleway Bold · 24-32px

H3

Raleway SemiBold · 18-20px

05

Voice & Tone

How we speak reflects who we are: thoughtful, welcoming, and premium without pretense.

Brand Voice

Our voice is warm, confident, and refined. We speak like hospitality professionals, not utility companies. We celebrate the journey and make every interaction feel considered.

Thoughtful

Every word is intentional. We communicate with purpose and clarity.

Welcoming

We make everyone feel like a valued guest, not just a customer.

Elevated

Premium without pretense. Quality you can feel in every detail.

Language Guidelines

Use This Language

"Driver's Lounge"
"Destination experiences"
"A moment worth savoring"
"Thoughtful amenities"
"Premium hospitality"
"Indoor comfort guarantee"
"Credits back" (for loyalty)
"Earned through your loyalty"

Avoid This Language

Technical jargon (350kW, NOC)
"Just chargers" framing
Utility/infrastructure language
"Discounts" or "cheaper rates"
Hub-satellite terminology
"Station" (use "location")
Em dashes in writing
Overly casual language

06

Usage Guidelines

Quick reference for when to use each logo variation and brand element.

Logo Application Guide

Context	Logo Version	Notes
App icon, website header	Primary (Charcoal bg)	Default for digital
Physical signage	Primary (Charcoal bg)	Ensure contrast
Business cards, investor deck	Primary (Charcoal bg)	Professional contexts
Marketing campaigns, social	Warm bg or Primary	Choose based on content
Merchandise, apparel	Warm bg	Energetic, visible
Co-branded materials	Light (Cream/White bg)	Plays well with partners
Documents, proposals	Light (Cream/White bg)	Clean, readable
Special campaigns	Sage bg	Seasonal, unique moments
Single-color print	Mono black or white	Production constraints